Background

A loyal advertiser and sponsor of the National Apartment Association, The Home Depot wanted to explore fresh and creative ways to connect with apartment industry professionals.

Strategy

To meet The Home Depot’s objective, our sales and editorial teams collaborated with NAA and their design team to develop an exclusively sponsored e-newsletter called Partner Perspectives, which featured prominent sponsor recognition and content position that delivered relevant information to NAA members. In addition, we deployed a custom research survey to gather data related to NAA member preferences for maintenance, repair, and operations suppliers and products.

Results

The final product was well recieved by NAA and its members and positioned The Home Depot as a thought-leader in the apartment housing industry. What’s more, The Home Depot used the research data to inform their advertising schedule, in which they increased overall spending and the frequency of their custom content placements.