Analytics aren’t just for IT teams and senior analytics directors. Editors should also have a knowledge of and expertise using web analytics, because it can give them deeper insight into their audiences and enhance their publications. Analytics are important to editorial teams because they gave [...]
With advertising agencies under extreme pressures to turn profits and to leverage the latest trends, clients are getting the short end. We’re now experiencing an industry wide trust problem. Advertising Week, an annual stretch of industry meetings that began on September 26th in New York, is [...]
While print undoubtedly still delivers engagement, it has to be part of a multi-channel approach, where the customer is now at the center. Here, in our final part of our series on the role of print in a digital age five global content marketing experts share their views on why it’s essential [...]
There are near universal advertising sales hurdles as business information providers morph from publishers to media companies. There are famous examples of companies like Penton, Source Media, Randall-Reilly and others who have already gone through this. One constant in those flagship stories [...]
No doubt you’ve realized the importance of marketing to your current and future customers with attractive emails that promote your dealership. In order to do this well, you need to stay up-to-date with your customers’ lifestyles. People are beginning to use smartphones most often when dealing [...]
The use of mobile devices is growing at lightening speed. For businesses who want to tap into this market, there are a couple of options: use responsive web design or maintain multiple websites, each optimized for different devices. The advantages of a responsive website over maintaining multiple [...]
The Townsend Group parent company, SmithBucklin, is featured in the below article originally written by The Huffington Post. In the late 1940s, movie theaters began their war with what was then just a new trend: home entertainment. As household television sets became more common, there was concern [...]
Approximately 30% of Internet users say they find traditional banner advertising distracting and will actively avoid sites where the ads interfere too much with content. This reality has forced publishers to search for new revenue options. Sponsored content has become a popular—and [...]
In an increasingly competitive landscape, advertisers who work with associations want to not only promote their brands, but also position themselves as subject matter experts and trusted partners. While conventional print and digital advertising remain an important part of The Townsend Group’s [...]
Reuters in April polled 1,230 of its readers as part of an attempt to figure out its future strategy. The good news: People value quality news. The bad: They still don’t want to pay for it. Although 81 percent of respondents said that a news brand is synonymous with trusted content, with nine out [...]