Analytics aren’t just for IT teams and senior analytics directors. Editors should also have a knowledge of and expertise using web analytics, because it can give them deeper insight into their audiences and enhance their publications.
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Analytics aren’t just for IT teams and senior analytics directors. Editors should also have a knowledge of and expertise using web analytics, because it can give them deeper insight into their audiences and enhance their publications.
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With advertising agencies under extreme pressures to turn profits and to leverage the latest trends, clients are getting the short end. We’re now experiencing an industry wide trust problem.
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There are near universal advertising sales hurdles as business information providers morph from publishers to media companies. There are famous examples of companies like Penton, Source Media, Randall-Reilly and others who have already gone through this. One constant in those flagship stories is the need to change company culture, often requiring significant turnover in the sales department. I talk with plenty of companies who are still figuring out digital products and sales. Yet as I sat
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No doubt you’ve realized the importance of marketing to your current and future customers with attractive emails that promote your dealership. In order to do this well, you need to stay up-to-date with your customers’ lifestyles. People are beginning to use smartphones most often when dealing with emails – this isn’t surprising, as mobile internet use increases every day. People are just as likely to use their phones for personal needs versus business needs, so
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The use of mobile devices is growing at lightening speed. For businesses who want to tap into this market, there are a couple of options: use responsive web design or maintain multiple websites, each optimized for different devices. The advantages of a responsive website over maintaining multiple websites makes all the difference.
The Townsend Group parent company, SmithBucklin, is featured in the below article originally written by The Huffington Post.
In the late 1940s, movie theaters began their war with what was then just a new trend: home entertainment. As household television sets became more common, there was concern about the impact on ticket sales. And in turn, how that could hurt popcorn sales.
“A group of popcorn processors led by Orville Redenbacher hired our founder William E. Smith to bring the processors together to promote the snack,” said Matt Sanderson, the president and CEO of SmithBucklin, an association management company. The company was founded in 1949 and is still involved in this sector, providing management services to the Popcorn Institute.
Approximately 30% of Internet users say they find traditional banner advertising distracting and will actively avoid sites where the ads interfere too much with content.
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In an increasingly competitive landscape, advertisers who work with associations want to not only promote their brands, but also position themselves as subject matter experts and trusted partners. While conventional print and digital advertising remain an important part of The Townsend Group’s work, the company has increasingly focused on creating programs designed to meet these new goals.
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Reuters in April polled 1,230 of its readers as part of an attempt to figure out its future strategy. The good news: People value quality news. The bad: They still don’t want to pay for it.
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