Who We Are

Founded in 1983, The Townsend Group is a leading advertising, sponsorship and trade show sales management firm for associations. A wholly owned subsidiary of SmithBucklin—the association management and services company more organizations turn to than any other—our mission is to build best-in-class non-dues revenue programs at the highest level of performance and professionalism.

Our Core Capabilities

Turnkey Sales

We manage all aspects of the sales process from initial outreach to billing and everything in between.

Market Research

Our research experts design surveys, collect data and report findings.

Video Production

Our unique crowdsourced platform delivers high quality videos at fraction of the cost.

Content Development

Need fresh ideas? Our editorial team is ready to take on your content needs.

Why Associations Choose Us

Solid Experience

We work exclusively with associations and have done so for more than 30 years.

Cross-Platform Sales

We have a keen understanding of integrated selling and executing innovative media offerings.

Impressive Results

Track record for beating industry category revenue averages by double-digit margins.


Detailed reports keep clients informed of our progress every step of the way.


Ongoing collaboration with our association clients is essential for success.

Dedicated Team

Our business unit structure uses imagination, a winning attitude and a competitive spirit to exceed client expectations.

Smooth Intergration

Our efficient onboarding process ensures an easy transition.


We invest heavily in staff development and optimizing new sales opportunities that can be monetized for our clients.

Industries We Serve

  • Building and Construction
  • Education
  • Financial Services
  • Healthcare Management
  • Health Sciences
  • Housing
  • Interior Design
  • Law
  • Long-term Care
  • Manufacturing
  • Massage Therapy
  • Military/Policing
  • Parks and Recreation
  • Planning
  • Project Management
  • Pharmaceutical
  • Photography
  • Relocation


“The Townsend Group led the way to a complete revamping of our advertising and sponsorship relationships, improving them in a way that hadn’t been done before, and created new opportunities for us with new clients. They also helped us by showing us a new view of our potential through a fresh look at ourselves, using readership surveys and demographics and statistics that gave us insight into how to shape our content and new ways to reach more of our readers with stories that are of greater interest.”

Executive Director, Association Client

“In the years we’ve been working with The Townsend Group, they’ve consistently surpassed our goals by delivering record–breaking revenues issue after issue. They are great partners: professional, hard–working, responsive and creative.”

Managing Editor, Association Client

Ready to grow your non-dues revenues?  Contact us today