“As technology and social media evolve, so do the ways consumers absorb their content. Consumers do not cherry pick their media, they follow the industry conversation. The Townsend Group understands that reaching your target audience means marketing through a multi–channel platform and we make it our business to understand each client’s members and how they engage with and absorb content: in print, in person, and online. The end result is thoughtful, integrated marketing programs that are designed to maximize industry suppliers’ ROI while satisfying the client’s bottom line.”

—Stephanie Holland, Integrated Media Manager

Services

Research

Association Publishers, Inc. is a Chevy Chase-based consulting firm that specializes in proprietary research for associations and other non-profit organizations. We bring a unique combination of experience and expertise that coincides precisely with association research needs. Following are some of the projects that we have undertaken for associations:

General membership surveys
Member satisfaction studies
Membership non-renewal studies
Professional practice management studies
Publication readership studies
Editorial interest studies
Reader panel surveys
Advertiser studies
Publication audits
Research analysis and recommendations

We have extensive experience in using a variety of methodologies including self-administered questionnaires, telephone surveys, focus groups, Web-based surveys, personal interviews, and trade show intercept studies.

2 Wisconsin Circle • Suite #900 • Chevy Chase, Maryland 20815 • 301-215-6710